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Title:
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INFORMATION PRESENTATION AND DESIGN FOR MULTILINGUAL GLOBAL E-COMMERCE SITES A CULTURAL ASPECT |
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Author(s):
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Kyeong. S. Kang , Jim Underwood |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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E-commerce, Web design and Culture. |
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Type:
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Full Paper |
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First Page:
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11 |
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Last Page:
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16 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper addresses the design of web sites for companies engaged in global e-commerce. Different language groups and different cultures prefer different styled of web pages. In this paper we performed a comparative feature analysis on airline web sites which may be targeted at specific national or regional audiences. |
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